Focus Your Real Estate Marketing on Getting Your Prospect to Your Private Real Estate Presentation

Selling or renting real estate is a game of competition. In any market, but particularly in a market like we have been in, it is imperative that you take qualified prospects and usher them into your private presentation domain. We will focus in other articles about how to attract qualified prospects, but for now let’s focus on why you need to get them away from the competition and over to your presentation arena.

By Presentation, we mean any and all mediums you choose to use to present your property in the very best light. What happens when you succeed in getting a Prospect your presentation?

First, you are in a focused environment that is protected from the overcrowded marketplace. You can’t control the way your competitors are going to present their products. You can only control the way you want to present. The marketplace is loud and crazy and competitors are willing to do things that you wouldn’t do just to get ahead. A confused mind is one that will not make a decision. You need to attract them to an environment where all of there focus is on just your Presentation.

Second, you get to present the story the way you want it presented and not the way a listing service says it should be presented. Buyers and renters are hungry for information and will appreciate a different approach. Aggregators and their systems work because they deliver a uniform product to users across all properties. Unfortunately, they sacrifice pizzazz and creativity along the way. You as the property Seller or Renter suffer.

Third, when you control the process, you can guarantee that you will be at your most persuasive 100 percent of the time. This is because you are going to force prospects to listen to your story only after you have polished it and locked it into place. We are not talking about a physical live presentation here. Rather, a pre-prepared presentation that can iterate over and over. No worries about having a bad day, or a sleepless night, or personal problems. Your prospects are going to listen to you every time when you are the most compelling.

Fourth, your presentation will allow you to market on something other than price. Aggregation services, although beneficial to the user/prospect, present lots of competing products in a fashion where everyone looks the same. Unfortunately, the default selection criteria for Prospects in this environment is often–price. By getting your Prospect in front of only your presentation, it will give you the opportunity to persuade someone that your property is special enough that they should pay more than competitors are willing to offer their properties.

Finally, in a protected, focused environment, you can offer your prospect the immediate opportunity to view your real estate, after they have been marketed to and are excited about your property.

As we like say, help your Prospects to get from confusion and uncertainty to focused and directed. Focus all of your marketing on persuading your prospects to come to your private real estate message, whether that is a website or a pre-recorded 800 telephone number. At this point you have the highest chance of capturing a great Prospect for your rental or sale.

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